[BNM] Piwik Vs Google Analytics

[Andy Smith]

2009/4/1 Danny Hope <danny.hope at gmail.com>:
> Which should we use for the UX Brighton website?

As well as any technical differences and differences in the
information they provide, you might want to consider your visitors'
privacy. From that perspective Piwik is better than Google Analytics,
or in general anything where you keep control of the data is better
than a service where you pass data to a third party.

Google's terms of service are quite broad so it's hard to tell what
they do with the data they collect, but I suspect it includes things
that some of your visitors might object to. It would be possible in
principle for Google to track which of your visitors have been to
other sites using Google Analytics, and how they have used other
Google services.

If you keep control of the data you can violate your visitors' privacy
as much or as little as you like, although presumably you don't have
anywhere near as much information about them as Google does.

Andy