[BNM] Pirated

[David Andrew]

 <punt>

I was reading a white paper on brankding the other day stating that
the 'identity' does carry a value. So could you possibly argue on the
grounds of damage to the brand?

http://www.brandchannel.com/images/papers/what_is_a_brand.pdf

<quote>
The asset value of brands is now widely recognized,
not just by brand owners but by investors. Brands
can generate high-quality earnings that can
directly affect the overall performance of the busi-
ness and thus influence the share price.
</quote>

 <punt>