[BNM] Legality of using a competitors name for search engine optimisation

[Martyn Fagg]

Hi,

Is there anything you can do if a competitor is using a chunk of text
from your website in a hidden div on their website to make their site
show up in search rankings for your company name/product?

E.g. company A has product X. Company B has a website displaying their
product Y. In the site advertising product Y, there is a block of text
hidden in a div containing company A's name, product X and description
lifted straight off of company A's website!

If you search for "company A product X" in google, their site is
number 1 in the listings but the website of company B is the fourth
result. I know that Google doesn't like hidden text, but they haven't
spotted this, despite the div having a class of "seo"!

Cheers,
Martyn