[BNM] Newsletter Marketing (Jay Caines-Gooby)

[Jonathan Markwell]

Hi Ellen,

Thank you for this and welcome to the list!

I think many of us here can benefit from your skills, this copy is
definitely a huge improvement on my own.

I might be in touch with a little work for you soon :)

Many thanks,

Jon.

On 9/28/07, Ellen de Vries <ellen.devries at ellendevries.org> wrote:
> Hello, I'm new at BNM - lovely isn't it? As a copywriter...I couldn't
> resist the newsletter thread :) The words 'software', 'solution' and
> 'widget' are so difficult for clients to visualise or understand without
> being concretely defined, a pretty common mistake to make when its your
> own industry you're writing about. I'd be afraid that you're losing out
> because of not being specific enough about the benefits. There's a bit
> of truly hypothetical copy below that tries to demonstrate (using
> widgets as an example) how your product concretely benefits clients from
> the outset.(Forgive me if I havent got the definition quite right...its
> just a quick example) Its a question of really putting yourself in your
> client's shoes as they aren't going to be able to visualise 'software
> that helps you communicate' we need the how, where and why too. "Widget.
> Another funny word that means serious business. Imagine a small
> interactive box that markets your products all over the web. Widgets
> allow your clients to engage with you online; to play your games, take
> you up on offers and see your latest news. Think Facebook games, MySpace
> merchandise, Amazon wish lists and sign up forms. We help you go as
> widget-mad as you want. Here are some examples of last month's widget
> favourites... " Hope that helps :o) Ellen Ellen de Vries The Refinery
> Freelance Copywriter 07709546714 Web page under construction :o(
>
> > > On 9/27/07, Jonathan Markwell <j.l.markwell at inuda.com> wrote:
> > >
> >
> >> >> Hi All,
> >> >>
> >> >> Can any of you share your experiences with marketing your services via
> >> >> newsletter?
> >>
> > >
> >
> >> >> http://inudainnovationsltd.createsend4.com/t/1/e/drhkj/l/
> >>
>
>
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-- 
Jonathan Markwell, BEng (Hons) MIET
Principal Software Engineer & Managing Director
Inuda Innovations Ltd.
http://www.inuda.com

Sussex Innovation Centre
Science Park Square
Brighton
BN1 9SB

Tel: 01273 704 549
Mobile: 07766 021 485
Skype: jlmarkwell