[BNM] Olympics 2012 Logo. I'm gonna be sick.

[Chris Ford]

On 5 Jun 2007, at 11:41, delarge wrote:

> Apparently - this is the guy/agency who designed it:
>
> http://www.wolff-olins.com/

That's the amazing thing about this whole situation[1] - Wolff-Olins  
are one of our best brand agencies, and it seems astounding that they  
couldn't have foreseen the backlash this might provoke. Some brand- 
chap on the BBC morning news was discussing this, suggesting that WO  
had been lead by the client fixating on the appeal to 'youth'. All  
well and good, but when the end-client is old and distanced *from*  
youth, you're asking for trouble.

c

[1] Well, that and the fact that 10,000 people have taken to the time  
to mail the BBC about how offended they are by the whole situation.  
Time > Sense.