[BNM] SEO/Domain name advice

[Andy Baker]

I'm curious as to why you wouldn't keep both sites running as aliases? I've
hard about a google penalty for duplicating content but many large sites run
an identical .co.uk and .com

On 9/6/06, Paul Silver <paul at tenpastmidnight.com> wrote:
>
> On Wed, 06 Sep 2006 16:08:17 +0100, "James Bates" said:
> > I'm currently working with a client repositioning their brand. This
> > includes
> > a new website, to replace the 3 individual 'sector specific' sites they
> > have at the moment! My question is this...
> >
> > Their current domain is a .co.uk, and as they want to launch a more
> > global proposition, we're suggesting they get a new .com domain. So
> > their URL will change from something like...
> >
> > www.company.co.uk
> >
> > to...
> > www.companyglobal.com
> >
> > Currently their domain ranks quite highly for a few of it's chosen
> > keywords and the client is quite (understandably) anxious that
> > we don't lose it's current ranking by creating one single site
> > (now a .com). What can we do to minimise this?
> >
> > If the old URL redirects to the new one, how will that affect it's
> > page rank?
>
> Hi James,
>
> The new domain is probably going to get caught in the Google 'sandbox'
> for several months, which means it won't rank very well for competitive
> search phrases. There doesn't seem to be a way around this if you're
> setting up a new domain. I believe the sandbox ususally lasts for 9-12
> months, but I haven't launched a new site recently where it's been a
> problem so I haven't been tracking that too closely.
>
> If you have a permanent redirect (301) from your old site to the new
> one, it should transfer some Page Rank - Nick's had a bit more
> experience on that than me and he posted about it last time this came
> up.
>
> Also last time this came up Rosie posted a useful article which
> suggested using temporary redirects (302) from the URLs of the old pages
> on the old site(s) to the relevant new ones, then removing the old sites
> completely or turning them in to permanent redirects when the new site
> is out of the sandbox. This takes a bit of setting up, but is probably
> the most effective way of transferring the sites, SEO-wise, if you can
> do it.
>
> Here's that useful previous thread:
>
> http://groups.google.com/group/brightonnewmedia/browse_frm/thread/1b0cabbc10fdfd78
>
> Cheers
>
> Paul
> --
>   Paul Silver
>   http://www.paulsilver.co.uk
>   http://www.tenpastmidnight.com
>
>
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