[BNM] River Island was IE7

[Barry Bloye]

> If anyone has been following the River Island launch (www.riverisland.com)
>
> http://www.brandrepublic.com/bulletins/design/article/543468/river-island-la
> unches-allflash-shopping-website/

'Guy Lister, marketing director at River Island, said: "We wanted to
provide an online experience that represents the way people like to
shop when they visit our stores."'

Will the site look like a jumble sale by midday?

Seriously, though, I'm not convinced that's a good strategy. Shopping
online couldn't be more different to going in to a store...