[BNM] SEO - UK or US Servers?

[Ali]

wow thanks for that gem Robert!

totally news to me, so how do they do it? 

Is a search on google.co.uk run through sites, that exist on UK IP addresses, then .co.uk domains and then the rest?


Ali
  ----- Original Message ----- 
  From: Robert J Shepherd 
  To: 'Brighton New Media' 
  Sent: Monday, March 13, 2006 1:39 PM
  Subject: Re: [BNM] SEO - UK or US Servers?


  Hi Ali

  Yes, the location of his IP address has a larger effect than the domain extension as far as Google localisation policies go.

  It is a common trade-off UK sites have to make: it's cheaper to host in the US but if you want to optimise your site for Google in
  the UK, you MUST host in the UK. And, incidentally, beware UK-based hosting companies who actually farm out to data centres in
  Germany etc.

  If he needs a US presence as well, you could leave a front-end microsite there under the .com, but then have links from that to the
  UK site for transactions etc.

  Kind regards
  Robert
  ____________________________
  Robert J Shepherd
  Screen-Play.net |  EUREU.com
  Business-class internet services

  t 0845 430 3003
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  e robert at screen-play.net
     robert at eureu.com
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  ____________________________

  -----Original Message-----
  From: Ali [mailto:ali at nubz.com] 
  Sent: 13 March 2006 12:02
  To: Brighton New Media
  Subject: [BNM] SEO - UK or US Servers?

  Hi SEO folk

  I host a site for a client on a server in the US - we moved his large site there from the UK to take advantage of better bandwidth
  and server specs and also to account for the fact that his business was now trading with the american market. He changed the main
  domain on his site to .com from .co.uk and has subsequently lost his google.co.uk listings for the .co.uk domain - I posted about
  the use of 301 vs 302 with regard to this.

  Now his SEO people are telling him, in order to get listed on google.co.uk again, to move the site back to a UK server whilst
  retaining the .com comain. Does this exercise have merit? Does the location of the server have an impact on the localisation of
  listings? The business and the domains are registered to a UK address.

  Any advice welcome!

  BTW this is not a site I am working on merely hosting on one of my reseller accounts but as I am being asked to migrate the site
  again I thought I ought to check with you guys first whether this is a waste of my time and his money!

  Ali
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