Blogs

  1. Favicon Rosie Land - Founder & Community Builder

    [Blog] Rosie Land - Founder & Community Builder: MindMaps + Testing + Pinterest

    I’ve been wondering recently if Pinterest could be of use to the testing community. I’ve always felt that what we produce as testers is often not very visual, which is kind of the point behind Pinterest.

    Then I realised that I had done a mindmap recently and actually there are a bunch of mindmaps related to testing dotted across the blogosphere.

    Lighbulb moment – I created a Pinboard for Software Testing related Mindmaps, do check it out!

    And if there are more that I could add, do let me know!

    Contributor has not supplied alternative text for this image Contributor has not supplied alternative text for this image Contributor has not supplied alternative text for this image

    Posted 17 May 2012, 1:00 am

  2. Entrepreneurial Geekiness

    [Blog] Entrepreneurial Geekiness: Mentorship groups in StartupChile

    A group of us have been running a mentorship group here in StartupChile, it makes up for the lack of external mentorship (a sad deficiency in the programme). I think that more startups ought to be in mentorship groups so I’ll write about what we do.

    What is it? A group of 6 of us meet once a week (10am, local Starbucks) for about 1.5 hours, we cover how our companies have progressed since the last meet, discuss problems and set new goals. We’re accountable to each other and know that our peers are smart enough to call us out if we’re fibbing.

    Early goals? Emily and I used to be a part of a similar group back in the UK – having peers who’d hold us accountable was super-useful whilst we figured out which things were hard (which typically we might try to ignore) and worked through to solutions. We missed that structure here in StartupChile so we built our own.

    Outcomes? We’ve witnessed one company choose to fold and reinvent itself, another start to question its market, another to collapse the bigger ambitions and to take on a more manageable sub-task during Year 1 and for me I’d realised my earlier Customer Discovery process was weak (which I’m now addressing lest I get a drubbing from my peers). These changes occurred in the last couple of weeks (all pretty dramatic and darned sensible). We’ve been running for 7 or so weeks and we’ll continue for as long as we’re still resident here – the meetings carry great value for all in attendance.

    Structure? Each person gets 5 minutes (timed on a phone with a loud audio alert) to talk through their progress in the last week and to mention where they’re at with last week’s goals. Once we’ve done everyone (30 minutes) we move on to problems, we share questions and issues and ask for feedback. This is meant to last for 5 minutes (we use the countdown alert again) but if the problem is interesting then we’ll run on (maybe to 10 minutes), often a lot of learning can occur as we try to solve each other’s problems. Finally we set a new goal for next week, we run through the group setting one or two achievable goals. Mine for next week is to have a better grasp of the competitive landscape in the run up to StartupChile’s Demo Day.

    Typically we run for 1-1.5 hours. Someone (normally me) has to be the Chairman to make sure things keep moving. You need firm Chairman lest one or two people take over the meeting and turn it into a bore.

    How to start one? Find 3-6 other companies who are roughly at the same stage and doing related things (e.g. companies doing early stage hardware, public software and r&d around baby-care might mix but companies doing only web-related stuff at an alpha/beta stage are probably a better match). Agree to meet each week at a set time. Agree on a Chairman. Agree to Chatham House Rules (“what is said in the room stays in the room”) and let people state when things have to be kept completely private within the group.

    After the first few meetings fix the group (anyone who rarely attends gets kicked) so the group can trust whoever is present and not expect the surprise of new people. If the group loses people over time (we’ve lost a couple due to the natural evolution of startups) then invite a few others in with consent from the group. Keep meeting. Keep pushing each other to make smarter decisions. Don’t hold off of the hard questions. Make yourself accountable.

    The main goal is to build a team that’s stronger than the sum of its parts. Working in isolation means you get to avoid the hard questions and perhaps avoid taking account of your progress – there’s nowhere to hide when your peers are waiting for your weekly progress report.

    A similar goal seems to be behind the new NReduce startup collaboration project and the weekly dinners at YCombinator are well known. Being accountable to your peers works.


    Ian applies Artificial Intelligence as an Artificial Intelligence Researcher for companies (Mor Consulting), co-founded the StrongSteam A.I. datamining toolkit, co-authored SocialTies, programs Python, writes The Screencasting Handbook and is also a sea-side dweller and consumer of fine coffees.

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    Posted 16 May 2012, 8:21 pm

  3. Favicon Adactio: Journal

    [Blog] Adactio: Journal: Secret src

    There’s been quite a brouhaha over the past couple of days around the subject of standardising responsive images. There are two different matters here: the process and the technical details. I’d like to address both of them.

    Ill communication

    First of all, there’s a number of very smart developers who feel that they’ve been sidelined by the WHATWG. Tim has put together a timeline of what happened:

    1. Developers got involved in trying to standardize a solution to a common and important problem.
    2. The WHATWG told them to move the discussion to a community group.
    3. The discussion was moved (back in February), a general consenus (not unanimous, but a majority) was reached about the picture element.
    4. Another (partial) solution was proposed directly on the WHATWG list by an Apple employee.
    5. A discussion ensued regarding the two methods, where they overlapped, and how the general opinions of each. The majority of developers favored the picture element and the majority of implementors favored the srcset attribute.
    6. While the discussion was still taking place, and only 5 days after it was originally proposed, the srcset attribute (but not the picture element) was added to the draft.

    A few points in that timeline have since been clarified. That second step—“The WHATWG told them to move the discussion to a community group”—turns out to be untrue. Some random person on the WHATWG mailing list (which is open to everyone) suggested forming a Community Group at the W3C. Alas, nobody else on the WHATWG mailing list corrected that suggestion.

    Then there’s apparent causality between step 4 and 6. Initially, I also assumed that this was what happened: that Ted had proposed the srcset solution without even being aware of the picture solution that the Community Group had independently come up with it. It turns out that’s not the case. Ted had another email about the picture proposal but he never ended up sending it. In fact, his email about srcset had been sitting in draft for quite a while and he only sent it out when he saw that Hixie was finally collating feedback on responsive images.

    So from the outside it looked like there was preferential treatment being given to Ted’s proposal because it came from within the WHATWG. That’s not the case, but it must be said: the fact that srcset was so quickly added to the spec (albeit in a different form) doesn’t look good. It’s easy to understand why the smart folks in the Responsive Images Community Group felt miffed.

    But let’s be clear: this is exactly how the WHATWG is supposed to work. Use-cases are evaluated and whatever Hixie thinks is best solution gets put in the spec, regardless of how popular or unpopular it is.

    Now, if that sounds abhorrent to you, I completely understand. A dictatorship should cause us to recoil.

    That’s where the W3C come in. Their model is completely different. Everything is done by committee there.

    Steve Faulkner chimed in on Tim’s post with his take on the two groups:

    It seems like the development of HTML has turned full circle, the WHATWG was formed to overthrow the hegemony of the W3C, now the W3C acts as a counter to the hegemony of the WHATWG.

    I think he’s right. The W3C keeps the rapid, sometimes anarchic approach of the WHATWG in check. But the opposite is also true. Without the impetus provided by the WHATWG, I’m not sure that the W3C HTML Working Group would ever get anything done. There’s a balance that actually works quite well in practice.

    Back to the situation with responsive images…

    Unfortunately, it appears to people within the Responsive Images Community Group that all their effort was wasted because their proposed solution was summarily rejected. In actuality all the use-cases they gathered were immensely valuable. But it’s certainly true that the WHATWG didn’t make it clearer how and where developers could best contribute.

    Community Groups are a W3C creation. They don’t have anything to do with the WHATWG, who do all their work on their own mailing list, their own wiki and their own IRC channel.

    I do think that the W3C Community Groups offer a good place to go bike-shedding on problems. That’s a term that’s usually used derisively but sometimes it’s good to have a good ol’ bike-shedding without clogging up the mailing list for everyone. But it needs to be clear that there’s a big difference between a Community Group and a Working Group.

    I wish the WHATWG had done a better job of communicating to newcomers how best to contribute. It would have avoided a lot of the frustrations articulated by Wilto:

    Unfortunately, we were laboring under the impression that Community Groups shared a deeper inherent connection with the standards bodies than it actually does.

    But in any case, as Doctor Bruce writes at least know there’s a proposed solution for responsive images in HTML: The Living Standard:

    I don’t really care which syntax makes the spec, as long as it addresses the majority of use cases and it is usable by authors. I’m just glad we’re discussing the adaptive image problem at all.

    So let’s take a look at the technical details.

    src code

    The Responsive Images came up with a proposal based off the idea of minting a new element, called say picture, that mimics the behaviour of video

    <picture alt="image description">
      <source src="/path/to/image.png" media="(min-width: 600px)">
      <source src="/path/to/otherimage.png" media="(min-width: 800px)">
      <img src="/path/to/image.png" alt="image description">
    </picture>
    
    

    One of the reasons why a new element was chosen rather than extending the existing img element was due to a misunderstanding. The WHATWG had explained that the parsing of img couldn’t be easily altered. That means that img must remain a self-closing element—any solution that requires a closing /img tag wouldn’t work. Alas, that was taken to mean that extending the img element in any way was off the cards.

    The picture proposal has a number of things going for it. Its syntax is easily understandable for authors: if you know media queries, then you know how to use picture. It also has a good fallback for older browsers : a regular img element. This fallback mechanism (and the idea of multiple source elements with media queries) is exactly how the video element is specced.

    Unfortunately using media queries on the sources of videos has proven to be very tricky for implementors, so they don’t want to see that pattern repeated.

    Another issue with multiple source elements is that parsers must wait until the closing /picture tag before they can even begin to evaluate which image to show. That’s not good for performance.

    So the alternate solution, based on Ted’s proposal, extends the img element using a new srcset attribute that takes a comma-separated list of values:

    <img alt="image description"
    src="/path/to/fallbackimage.png"
    srcset="/path/to/image.png 800w, /path/to/otherimage.png 600w">
    
    

    Not nearly as pretty, I think you’ll agree. But it is actually nice and compact for the “retina display” use-case:

    <img alt="image description" src="/path/to/image.png" srcset="/path/to/otherimage.png 2x">
    
    

    Just to be clear, that does not mean that otherimage.png is twice the size of image.png (though it could be). What you’re actually declaring is “Use image.png unless the device supports double-pixel density, in which case, use otherimage.png.”

    Likewise, when I declare:

    srcset="/path/to/image.png 600w 400h"
    
    

    …it does not mean that image.png is 600 pixels wide by 400 pixels tall. Instead, it means that an action should be taken if the viewport matches those dimensions.

    It took me a while to wrap my head around that distinction: I’m used to attributes describing the element they’re attached to, not the viewport.

    Now for the really tricky bit: what do those numbers—600w and 400h—mean? Currently the spec is giving conflicting information.

    Each image that’s listed in the srcset comma-separated list can have up to three values associated with it: w, h, and x. The x is pretty clear: that’s the pixel density of the device. The w and h values refer to the width and height of the viewport …but it’s not clear if they mean min-width/height or max-width/height.

    If I’m taking a “Mobile First” approach to development, then srcset will meet my needs if w and h refer to min-width and min-height.

    In this example, I’ll just use w to keep things simple:

    <img src="small.png" srcset="medium.png 600w, large.png 800w">
    
    

    (Expected behaviour: use small.png unless the viewport is wider than 600 pixels, in which case use medium.png unless the viewport is wider than 800 pixels, in which case use large.png).

    If, on the other hand, w and h refer to max-width and max-height, I have to take a “Desktop First” approach:

    <img src="large.png" srcset="medium.png 800w, small.png 600w">
    
    

    (Expected behaviour: use large.png unless the viewport is narrower than 800 pixels, in which case use medium.png unless the viewport is narrower than 600 pixels, in which case use small.png).

    One of the advantages of media queries is that, because they support both min- and max- width, they can be used in either use-case: “Mobile First” or “Desktop First”.

    Because the srcset syntax will support either min- or max- width (but not both), it will therefore favour one case at the expense of the either.

    Both use-cases are valid. Personally, I happen to use the “Mobile First” approach, but that doesn’t mean that other developers shouldn’t be able to take a “Desktop First” approach if they want. By the same logic, I don’t much like the idea of srcset forcing me to take a “Desktop First” approach.

    My only alternative, if I want to take a “Mobile First” approach, is to duplicate image paths and declare ludicrous breakpoints:

    <img src="small.png" srcset="small.png 600w, medium.png 800w, large.png 99999w">
    
    

    I hope that this part of the spec offers a way out:

    for the purposes of this requirement, omitted width descriptors and height descriptors are considered to have the value “Infinity”

    I think that means I should be able to write this:

    <img src="small.png" srcset="small.png 600w, medium.png 800w, large.png">
    
    

    It’s all quite confusing and srcset doesn’t have anything approaching the extensibility of media queries, but I hope we can get it to work somehow.


    Tagged with

    Posted 16 May 2012, 6:33 pm

  4. Async

    [Blog] Async: #50: CSS for Grown Ups: Maturing Best Practices

    Today is a good day

    Thurs, 14th June 2012 (arrive from 7.15pm for a 7.45pm start). Free entry.
    @The Skiff, 6 Gloucester Street, Brighton, BN1 4EW. (map)

    → Sign up to the event on Lanyrd


    In the early days of CSS the web industry cut its teeth on blogs and small personal sites. Much of the methodology still considered best-practise today originated from the experiences of developers working alone, often on a single small style sheet, with few of the constraints that come from working with large distributed teams on large continually changing web projects.

    The mechanics of CSS are relatively simple. But creating large maintainable systems with it is still an unsolved problem. For larger sites, CSS is a difficult and complex component of the codebase to manage and maintain. It’s difficult to document patterns, and it’s difficult for developers unfamiliar with the code to contribute safely.

    How can we do better? What are the CSS best practises that are letting us down and that we must shake off? How can we take a more precise, structured, engineering-driven approach to writing CSS to keep it bug-free, performant, and most importantly, maintainable?

    Andy is a developer from the UK. He currently works as a software architect at the Guardian in London. Formerly at Clearleft, Microsoft and Multimap where he worked on projects for the BBC, Mozilla, Gumtree and Channel 4.

    Over the years he’s worked on web projects for the BBC, Mozilla, Sony, Ebay, Vodafone, Fontdeck, Multimap, and many others.

    Posted 16 May 2012, 5:24 pm

  5. Favicon Wired Sussex Blog

    [Blog] Wired Sussex Blog: Your chance to shape the local business award you really want to enter


    Wired Sussex are pleased to be sponsoring one of the Sussex Business Awards again this year.  This time we have the opportunity to influence the type of award up for grabs and make it relevant to you, embracing our local creative, digital and IT sector.
    Rather than making assumptions about the type of award you would really like to win, we want to invite your input to collectively come up with an idea for a special award fitting for our truly unique sector.
     The factors to consider:
    • ·        It should celebrate creativity, difference and success to showcase what the sector has achieved
    • ·        It needs to be a compelling title as it ultimately involves entrants submitting work so it has to be worth it
    • ·        Company awards rather than individual awards work best as people are unlikely to nominate themselves, nor pay to attend the event if they’ve nominated another.
    • ·        We need to be able to tangibly judge the award and it needs to have mass appeal so it can’t be too niche
    • ·        It’s your chance to shake up a formal award ceremony and for our sector to stand out amongst the other award categories

    Suggestions are most welcome but need to be ASAP please as we’re on a tight time scale and it needs to be finalised by 25th May.  Email caroline@wiredsussex.com or comment below.

    Get thinking!

    Posted 16 May 2012, 2:52 pm

  6. NixonMcInnes

    [Blog] NixonMcInnes: Case study / how to guide – audience insights for the Foreign &amp; Commonwealth Office

    One thing I often do is use free tools for things they’re not built for. One example is Google Ad Planner. I’ve never worked with Google Ads, but I’ve been using this tool for years, to gain audience insights to inform digital strategy and social media campaign plans, as well as to map influential websites for online PR / outreach.

    Here’s a quick overview of a recent audience research project we did for the Foreign & Commonwealth Office.

    The brief was to understand the online behaviours of three key audience groups, with a view to engaging with them around travel advice. The audiences were all British citizens and broken down into the following profiles:

    1. 18-25 year olds who go on single sex group holidays, beach holidays, hen and stag trips etc.
    2. Independent travellers, mainly going on gap years and adventure holidays
    3. Over 55s, who have or may plan to move or retire abroad

    Using Google Ad Planner, I chose ‘Search for placements’ and selected ‘All Domains’. In answer to the question, ‘How should your results be ranked?’, because I was looking for general online habits, i.e. the most popular websites for each audience, I chose ‘Audience Reach’. If I was looking for niche, highly targeted sites of particular relevance to this audience, but with much lower traffic and reach, I could have selected ‘Composition Index’ at this stage.

    After clicking ‘Start Search’, I was able to input audience details. Aside from the obvious ones like Geography and Demographics (age, gender, income, education), some of the most useful here are:

    • Online Activity
      • other sites your audience visits: if we know they visit your company website already, you can put that in. Or you could put in your competitor, or a potential partner. Or just a very popular website that we already know our target audience visits en masse.
      • keywords that your audience searches for online: this can include interests, hobbies, products or brands etc. or if you want to reach an audience at a particular time, put in things they’d be searching for related to that experience, e.g. in this case, ‘beach holidays’ would be an example – it’s not a general ongoing ‘interest’ of the audience, but they would be searching for it at the time we’d want to reach them.
    • Interests – these are things more specific to an audience’s ongoing personal interests, hobbies, things they like in general, rather than being specific to a certain time in their life or position along a consumer journey.
    • Topics – if you want to know the top sites overall for an audience, leave this one blank. But if you know you want to know what social sites an audience uses, or top sites within a particular genre, you can filter it here. For social sites you can select ‘online communities’ and more specifically if you need to, ‘social networks’.
    • Where possible use the ‘search’ option in the menus as they are often vast and you could miss what you’re looking for if you try to browse

    Once you’ve got your results, you can select the top sites and turn these into a graph, or export to Excel and do it there. Here’s my results for audience 1: single sex group holidays – top ten sites, ranked by the percentage of the audience that visited the site in the past month:

    Repeating the process for all audiences allowed a comparative graph for the top ten of each:

    In this case, and as is quite often the case with broad audience segments, the top ten sites for each audience were found to be extremely similar, with all audiences undertaking the following online activities:

    • Socialising on Facebook
    • Watching YouTube videos
    • Reading email (Hotmail and Yahoo)
    • Reading BBC news
    • Chatting with friends on MSN
    • Gathering information from Wikipedia
    • Shopping (Ebay and Amazon)
    • Reading blogs (Blogspot)

    Although similar, we were able to identify key insights setting the audiences apart:

    • Casual gaming on Facebook was a top (4th) activity for the single sex holiday audience, who were twice as likely as the other groups to visit apps.facebook.com
    • Wikipedia was a top (2nd) site for independent travellers, coming 8th for the other groups

    The above two insights could feed into a strategy to communicate with these groups through different tactics.

    We did the same analysis specifically for the top travel sites for each audience, which will allow us to focus our efforts for any campaigns or partnerships on sites particular to our selected audience.

    And repeating the analysis for top social sites produced the following results (email, casual gaming, file sharing and software sites were ignored):

    So (perhaps unsurprisingly?) the top four social sites across all audiences are consistent (Facebook, YouTube, MSN, Blogspot). Perhaps this is surprising to some, for the older age group?

    We can learn more from the key differences between the audiences:

    • LinkedIn is a top site for Independent travellers and over 55s, but not at all for single sex holiday makers
    • Two ‘dating’ (sex) sites were top sites for single sex holiday makers, both with very low relevance for the other audiences
    • Outbrain, a content distributor, was a top site for over 55s

     

    From the above research we were able to inform, and support, our recommended engagement strategy for the Foreign & Commonwealth Office.

    Any concerns about whether the suggested campaign platform is right for the audience can be allayed, as the proof is right there in the data…

     

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    Posted 16 May 2012, 9:29 am

  7. NixonMcInnes

    [Blog] NixonMcInnes: Culture Shock: the future of business is social

    Yesterday I had a great day at Media Future conference in Dublin bay.

    It’s been amazing seeing the event grow and develop over the past four years, so big respect for our friend Jack Murray from Mediacontact that puts the show on. The community that Jack brings together is full of clever sparky Irish people – always fun to spend time with ‘em.

    I learnt loads from the other speakers, and it was particularly cool to see the Brighton digital community so well represented along with Antony Mayfield and Matt Locke, and to meet the hilarious Hugh Garry (ex-Radio 1) and magnificent Olivia Solon from Wired UK, and meet super-node Herb Kim ahead of Thinking Digital in a few weeks time.

    Anyway, I am wittering and have stuff to do, so here’s the pictures of what I talked about – my first attempt at shaping a talk around the book I’ve recently written called Culture Shock :)

    Contributor has not supplied alternative text for this image

    Posted 16 May 2012, 9:28 am

  8. Favicon martyn reding - juggling with water

    [Blog] martyn reding - juggling with water: Wolff Olins' Strategy Director, Mary Ellen Muckerman on putting UX at the heart of company culture

    "Consumers who experience good UX online don’t switch off their expectations when they switch off the computer."

    "The height of this relationship is co-creation, where consumers are engaged to create the product or services themselves."

    Sounds a lot like designing a brand strategy to me. This thinking (from a brand agency) demonstrates my theory that brand design and UX design are merging in to the same thing. Which begs the question; who should be creating digital brands? Brand designers or UX designers?

    Read the full article over at Fast Co Design

    Posted 16 May 2012, 8:30 am

  9. Favicon Rosie Land - Founder & Community Builder

    [Blog] Rosie Land - Founder &amp; Community Builder: Introverts

    The world focuses so much on the success of extroverts that it is easy to forget there are introverts out there quietly plugging away at making things happen.

    I class myself as an introvert. Though am in my element when publishing and being online, does this make me an online extrovert?

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    Posted 15 May 2012, 11:48 pm

  10. Favicon SiteVisibility

    [Blog] SiteVisibility: News: Our Internet Marketing Podcast Is Now Available On Audio Boo

    Internet Marketing News

    Here’s some exciting news for our SiteVisibility and internet marketing podcast fans! You can now enjoy all our fantastic marketing podcasts via audio boo!

    internet marketing podcast

    Boo Who?

    So, you might be asking yourself what’s this? boo who? Don’t cry! it’s a brilliant new audio service which ourselves and many other sites have subscribed to such as ‘Radio Player‘ teaming up with audio boo in January 2012 (a service backed by the BBC and commercial radio with 7 million listeners a month). It allows a more social distribution for our brilliant podcast where you can now leave us comments, share our podcast with friends and even follow our page for the latest in digital marketing trends.

    We’ve got several episodes uploaded already on our SiteVisibility profile and we’ll be adding more shortly. This is great news for fans who don’t have iTunes as you’ll have full access to all our podcasts, giving you expert advice on everything there is to know about online marketing.

    Facebook Fun

    Not only that, all our Facebook fans will be treated to our podcast as soon as it goes live! What’s better is that you won’t even have to leave Facebook to listen to it – simply click directly on the podcast and listen away! Sharing the post with a friend is easy and will allow you all to tune in no matter when!

    sitevisibility internet marketing podcast

     

     

     

     

     

     

     

     

     

     

    Listen on the move

    One of the best features is that you’ll now be able to listen to our podcast on android as well as iPhone. Simply download the audio boo app to your phone and listen away on the train to work, on your lunch break or whenever you feel the need for some marketing inspiration and tips for your digital marketing campaigns!

    audio boo android and iphone app

     

     

     

     

     

     

     

     

     

    Enjoy and get listening!

    Post from Apple Pie & Custard blog by SiteVisibility - An SEO Agency

    News: Our Internet Marketing Podcast Is Now Available On Audio Boo

    Related Posts

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    Posted 15 May 2012, 4:02 pm

  11. Favicon blog - mike griggs - creativebloke

    [Blog] blog - mike griggs - creativebloke: Review : ReelSmart Motion Blur Pro for After Effects

    There are many plugins for After Effects, in fact if I am brutally  honest there are too many. To ease both my integration when I am working studios and from a cost benefit to myself I try to keep my plugin use to a minimum. A good case in point recently, was when I came across a comp using the lenscare plugin,  which I didn’t have on my machine, which was creating blur derived from a zdepth pass. Knowing that the standard Lens Blur filter would in this instance achieve the same result, I used that instead and everybody is happy.

    So the plugins that I use, either offer a new subset of features that don’t come as standard with After Effects, a great example is the dynamics plugin Newton, or Form from Red Giant, which I have yet to have a proper play with. Or alternatively a plugin that so blows the capabilities of what is within After Effects to the curb that in a perfect world it would be bundled with AE. 

    A great example of the latter is ReelSmart Motion Blur Pro by RE:Vision Effects Inc, this amazing plugin creates convincing motion blur from a range of footage, which can be very handy but where it comes into it’s own is if your a 3D artist with a deadline, and don’t have the time to render out a full set of motion blurred elements from your 3D app of choice. As rendering convincing motion blur does have a habit of sending render times north of Oslo.

    RSMB and its Pro variant, can just add motion blur to an existing piece of motion, using exceptionally clever algorithms (aka magic) to track the motion in your render and add a suitable blur. However, when added with a motion vector pass (using the RSMB Pro version only), which is just another render pass in your render pass output, a much greater amount of realism is added as RSMB Pro derives it’s setting from the Motion Vector Pass (as long as you render everything in 16 bit) and provides you with a motion solution based on the actual 3d scene, rather than a clever ‘guess’ which is effectively what the basic RSMB is doing.

    RSMB Pro version also has many more options from deriving motion from shape layers in After Effects, as well as much more granular control of your image using foreground and background mattes, but even the basic RSMB is useful to adding basic motion blur to your 3D renders and it also give you the ability in some cases to remove motion blur by using minus numbers in the input pallete. The default setting of .50 imitates a 180 degree shutter, but with most things vfx, if it looks right it is right, so having the ability to play is always nice.

    But the most important aspect of having this amount of control of your motion blur is very straightforward, it gives you control in the composite, and also allows you to not have to worry (too much) about compositing your motion blur from a 3D app, as the blurs are now handled directly in After Effects making any potential roto a lot easier, (for an excellent tutorial on solving potential edge artefacts created with C4D and RSMB Pro, see this video by isotope theory).

    If your using various 3D apps to generate your animations, having the motion blur controlled within the comp means that consistent appearance of motion is controlled by you in after effects rather than leaving you at the whim of the 3D package. Therefore, you don’t need to worry about whether the feather on the motion blur from modo matches the one from cinema (usually they won’t)

    So you get the gist, if you use 3D for animations and if you use After Effects and you want to save immense amounts of time and gain greater efficiency in your render workflow just do yourself a favour and get RSMB Pro, and gain control of your blur’s.



    Posted 15 May 2012, 3:26 pm

  12. NixonMcInnes

    [Blog] NixonMcInnes: We’re hiring again! This time a Project Manager.

    Hello all! I’m Matt – our resident Project & Systems Manager. I’m heading off traveling in July (yay) and have been fortunate enough to secure a 7 month sabbatical allowing me to return to my job in February next year. Thank you team!

    As such, this has created an opening here at NixonMcInnes for someone to cover my role while I’m away. It’s an amazing opportunity to work with the loveliest people I know.

    We’ve had some fantastic candidates so far and the window for applying is only open until the end of this week.

    We’re looking for someone who knows their PM onions inside out, can work as part of a team here, know when to prod (and when not to) and is keen to work in a democratic culture like ours.

    The role is varied – and includes managing pitches, projects and internal initiatives from inception to delivery, keeping a sharp eye on budget, deliverables and quality. Alongside the PM stuff, the role involves working with the entire team, owning company wide resourcing to ensure that the company continues to run as smoothly and efficiently as possible by ensuring the right work gets to the right people at the right time.

    The critical stuff we need is:

    _Brilliant people skills are essential – you’ll be working with everyone in the business
    _At least 5 years experience managing digital projects and programs
    _Ability to manage multiple projects in one go
    _Solid client handling skills – knowing when to be firm and when to be soft
    _Risk identification and mitigation
    _The usual office skills – spreadsheets a must
    _Sound knowledge of the social web
    _Good web skills – you’ll be using a number of online systems

    We’d love to hear from you if this is something that interests you – you can read more about the role and apply via Wired Sussex.

    Contributor has not supplied alternative text for this image

    Posted 15 May 2012, 2:42 pm

  13. Favicon Tom Hume

    [Blog] Tom Hume: Android and fragmentation

    So this is what developing for Android looks like, eh? Well, it's not like that's anything new - here's the FP table-of-devices back in 2005, and I can assure you that between then and 2010 (when they were all stolen in a couple of burglaries) we ended up taking our selection to over 150.

    They all ran different operating systems and had radically different Java runtimes: different devices had different maximum sizes for their JAR files, screen sizes were all over the place, UI elements rendered differently, sometimes important APIs just wouldn't work (ISTR a missing implementation of available() on a Samsung device).

    I hope I'm not coming over all Four Yorkshiremen. I don't think many of us who worked through those days and learned how to ship products on a few hundred devices feel too nostalgic.

    My point is that even with the diversity of Android devices today, things are way better than they were: fragmentation can't be ignored, but you don't need to test on every conceivable combination of devices. Plus, not all fragmentation issues are down to the device. Here's an interesting piece from the CEO of Zipline making this point: "Yes, there were device differences but most of our problems were rooted in classic software engineering issues. We did see some crashes on specific devices, but the catalysts were devices that have less memory or run more processes which were causing the underlying issues to be exposed more often."

    And let's not forget the phenomenal growth in smartphone uptake since the days of J2ME, or the fact that Real People seem to use apps in ever-increasing numbers. The audience is larger nowadays; putting in less effort to reach a larger audience feels like progress to me.

    I can't help but notice that the developer TechCrunch interviewed for their story was quite accepting: "We like fragmentation as users prefer choice. We are not big believers that one size fits all". Why did they run a story complaining about the issues, based on a company who had no complaint?

    Posted 15 May 2012, 2:05 pm

  14. Favicon SiteVisibility

    [Blog] SiteVisibility: The Best of BrightonSEO – Podcast Episode #167

    In this episode of the Internet Marketing Podcast, Kelvin and Andy are going through the key message which came through during BrightonSEO. As you might imagine, what Google might do next and the changes they’ve made to Analytics was a hotly debated topic. Additionally, the future of structured data and how it will affect how people use the internet, microformats and schema.org, the importance of authors to content and how to use online PR most effectively were also some of the topics discussed at the April event.

    You can read more about BrightonSEO on our blog, and you can watch our top five BrightonSEO videos as well.

    If you’d like to attend the next one, you can join the mailing list so you don’t miss any announcements.

    Post from Apple Pie & Custard blog by SiteVisibility - An SEO Agency

    The Best of BrightonSEO – Podcast Episode #167

    Related Posts

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    Posted 15 May 2012, 9:38 am

  15. Favicon Tom Nixon

    [Blog] Tom Nixon: A simple and powerful idea that everyone needs to know

    Laboratory section, Japan Baptist Hospital, Kyoto, 1955

    WARNING: Daft piece of terminology coming up, but don’t be put off! It’s called The pessimistic meta-induction from the history of science  from Kathryn Schulz‘ essay of the same title. I read it in a book called ‘This Will Make You Smarter‘ (I thought I could do with the help, OK?)

    Here’s what it means in plain English:

    Because so many scientific theories from bygone eras have turned out to be wrong, we must assume that most of today’s theories will eventually prove incorrect as well. And what goes for science goes in general. Politics, economics, technology, law, religion, medicine, child rearing, education: No matter the domain of life, one generation’s verities so often become the next generation’s falsehoods that we might as well have a pessimistic meta-induction from the history of everything.

    It’s powerful and incredibly obvious when you think about it. We find it easy to look at the past and shake our heads at how wrong we used to be about taking other humans as slaves, drilling holes in the skull to cure disease, tulip bubbles, and burning people as witches. The list is endless and we wish that we knew then what we know now in order that we might have avoided the awful consequences of our naivety.

    So why do senior leaders in politics and business have such strong courage of their convictions, as if they believe we’ve finally reached the apex of human understanding where we have nailed what’s right and what’s true? They act as though there’s no possibility of their ideas being completely disproved – not just being wrong, but held to be massively damaging by future generations.

    If the world understood this concept it would be incredible humbling and perhaps frightening as we face up to how pathetic we will look through the lens of history. But the world would also be filled with more possibility and hope. Things can be so much better than they are today. Perhaps leaders would become more open to ideas which seem radical today, but which may become mainstream in the future. At the very least, just asking the question ‘What will seem laughable tomorrow about what we are doing today?’ would be extremely powerful.

    Umair Haque talks about this same concept in The New Capitalist Manifesto. Today our economic system is mostly based to a large extent on the ideas of two men. Adam Smith believed that in the pursuit of profit, an ‘invisible hand’ would deliver positive benefits for society through the provision of useful goods and services. John Maynard Keynes believed that it was the sole duty of a company to pursue profit, and that markets will self-regulate and end up with the best outcomes. However the financial collapse of 2008, and other mega-trends like impending climate crisis are thoroughly proving these theories insufficient and harmful.

    Is this really the best we can do? Do we expect to have the same economic systems in place in 100, 200 or 300 years time? Surely things will look almost unrecognisable that far into the future, and our current ways will seem hopelessly naive and flawed. But we don’t see our leaders facing up to this, and the challenge of discovering what better systems will come next.

    The first step is to recognise that the way things are today is going to be proved to be almost entirely wrong. Then with this shift in attitude we can move away from fixed ideology and dogma and become open to what the future might look like, including both small and radical ideas. If we do this then we stand a much better chance of avoiding catastrophe and reaching a better future, faster.


    Contributor has not supplied alternative text for this image

    Posted 14 May 2012, 5:00 pm

Flickr

These photos are the most recent added to the BNM Flickr Photo pool.

  1. [Flickr] PROBOSCIS BRIGHTON FRINGECITY 2009

    PROBOSCIS BRIGHTON FRINGECITY 2009

    Posted by pg tips2, on 11 May 2012, 6:46 am

  2. [Flickr] Brighton 20 12: And all that Jazz

    Brighton 20 12: And all that Jazz

    Posted by pg tips2, on 5 May 2012, 5:37 pm

  3. [Flickr] Brighton Festival Time 2011

    Brighton Festival Time 2011

    Posted by pg tips2, on 2 May 2012, 8:50 pm

  4. [Flickr] Ploughing the South Downs

    Ploughing the South Downs

    Posted by brightondj, on 2 May 2012, 2:05 pm

  5. [Flickr] brighton fringe: city fest 2010

    brighton fringe: city fest 2010

    Posted by pg tips2, on 2 May 2012, 8:21 am

  6. [Flickr] POLICE Gladitorial Games Brighton 2012

    POLICE Gladitorial Games Brighton 2012

    Posted by pg tips2, on 1 May 2012, 8:30 pm

  7. [Flickr] Stickers 2

    Stickers 2

    Posted by Sevan Jan, on 30 Apr 2012, 7:18 pm

  8. [Flickr] OSHUG Stickers

    OSHUG Stickers

    Posted by Sevan Jan, on 30 Apr 2012, 7:18 pm

  9. [Flickr] Stickers

    Stickers

    Posted by Sevan Jan, on 30 Apr 2012, 7:18 pm

  10. [Flickr] Brighton 2012

    Brighton 2012

    Posted by pg tips2, on 30 Apr 2012, 5:29 pm

Brighton Fringe 2012-14

[Flickr] Brighton Fringe 2012-14

heather buckley Follow me on Twitter I have a Google+ Photography page where I upload lots of images and chat with peeps.

Photo uploaded by http://heatherbuckley.co.uk, on 12 May 2012, 5:23 pm

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This is a chart of the most listened to artists in the BNM last.fm group. Chart for the week ending Sun, 13 May 2012.

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